Multiple Advertisements Show Jinhan Fair to The World!
In order to introduce Jinhan Fair to national and international market, we never stop exploring and using diverse powerful and effective advertising channels, which are well suitable for Jinhan Fair’s brand image and its marketing position. The following advertisings were used in our advertising campaign. Thanks to this integrated marketing and communication strategy, Jinhan Fair has been well known and accepted by more and more exhibitors and buyers.
DM Leaflet:
Free fair leaflet is mailed directly to our 200,000 buyers every year. Featuring useful and detailed information, the fair leaflet is a must-read stuff for buyers before they come to visit Jinhan Fair.
Video Advertisements:
We also launched video advertisements in over 12000 taxies, metro stations and shuttle bus from the Canton Fair to major hotels in Guangzhou during October 31-Nov. 5, 2009.
advertisement in taxi advertisement on shuttle bus
advertisements in metro station platform, station hall and on train
Adshel Advertisements:
With eyes-catching designs, an array of adshel advertisements were launched by us in several locations, including railway station, airport, bus station, hotels and so forth. Among which, the railway station and airport are important transportation channels linking Guangzhou and its surrounding cities and regions.
railway station advertisements in spring 2009 (left) and in autumn 2009
advertisement on airport express(left) advertisement nearby bus station in Pazhou(right)
Magazine Advertisements:
A series of advertisements were placed in local and overseas popular industry magazines, including Home Textiles Today (HTT), Trade Channel, China Here, Garment World, Fashion Accessories, Beauty & Bags and other printed materials.
ad on HTT (Jan. 2009) ad on HTT ( March 2009)
ad on HTT ( Aug. 2009) ad on printed material (Oct.2009)
On-site Promotions:
In order to be able to attract global buyers, we also carried out a series of promotions in our advertising campaign.
The outdoor advertisements around our fairground draw many people's attention.
During the fair, our promotion staff were distributed in Pazhou and Xin Gang Dong areas to deliver the fair brochure to buyers and help buyers visit our fairs.
Our fairground seamless connects with the metro station. This is a shortcut for visitors to enter directly buyers registration center.
Free shuttle bus is not only a very convenient means of transportation, but also an effective tool for fair promotion;
Barter Advertisements:
We also had barter advertisements in cooperation with local and international B2B websites, industry websites, industry publication media, industry markets and more. Some of the most major barter cooperation partners include: